TGTHR wanted to close the gap between their donor base and the youth experiencing homelessness in our community. The visual campaign that resulted raised operating funds for their services. Our creative team collaborated closely with their communications team to clarify the campaign goals and recruit participants from the community of young adults they serve. We organized and managed a very sensitive photo shoot in which subjects were captured in the context of the environment that felt most comfortable to them – park benches, downtown streetscapes, temporary housing. The images were used alongside interviews to produce a powerful campaign that raised critical funds for their movement.